Game industry outstrips film distribution in Russia and CIS
N 18 April 2013

Game industry outstrips film distribution in Russia and CIS

Gaming industry has outstripped the film distribution market in Russia and the CIS countries in terms of both value and development rate, according to Mail.Ru Group's Games Department.

By the end of 2012, game market in these nations was worth 40.8 m rubles (roughly $1.3 m), with film distribution reaching slightly less: 39.3 m rubles.

Computer games have enjoyed increasing popularity in the past three years, and this is even more true about mobile games, especially given the booming growth of smartphone and other mobile devices.

According to Mail.Ru, multiplayer online games account for the largest share of the market: 30%, closely followed by social games (26%). Console video games take up 20%, traditional computers - 16%, and mobile games - 7%.

Vladimir Nikolsky, VP Mail.Ru's Game department, said that Russia and the CIS are following a global trend, and that film distribution has been outrun by games in the US and some European nations for a few years.