Russian e-commerce up by 27%
N 19 April 2013

Russian e-commerce up by 27%

Russia's e-commerce market grew by 27% in 2012, reaching a value of over 400 bn. rubles ($12.6 bn.), according to Sergey Plugotarenko, head of the Russian Association for Electronic Communications (RAEC). Speaking at the annual RIF+KIB forum organised by RAEC, Mr. Plugotarenko added that physical goods sold via the Internet account for nearly three quarters of the market's value: 280 bn. rubles.

Stating that "electronic commerce is the traditional growth driver for the entire Internet market", Plugotarenko went on to give the audience some more statistics: in 2012, Internet advertising market grew by 35%, to 56 bn. rubles (roughly $1.8 bn.), venture investment in Russian start-ups reached $792 m, and the country's game industry's value was 41.9 bn. rubles ($1.2 bn.).

Russia is currently the world's sixth nation in terms of quantitative Internet audience, and 55% of its population are connected to the Internet. According to RAEC's data, an average user spends online about 100 minutes a day. The volume of mobile Internet traffic rose in 2012 by 33%.