Russia is Europe's fastest-growing Internet ad market
N 29 May 2013

Russia is Europe's fastest-growing Internet ad market

Russian Internet advertising market was the fastest-growing in Europe in 2012, according to Interactive Advertising Bureau (IAB). In its report, he non-for-profit organisation said the Internet segment showed an overall rise in Europe, although the growth rate had dropped.

A separate research by AdEx Benchmark said the European Internet ad market had added 11.5% (a bit down fr om 15.3% in 2011). Kimon Zorbas, head of IAB, said the market's positive dynamics were due to advancement of 'big data', wh ere online metrics are particularly important. Increasing popularity of smartphones and changing user behaviour is driving more and more advertisers to the Internet.

With the total Internet advertising industry value of € 1.5 billion, Russia rose up one point in the top-ten markets. The list is headed by the UK (€ 6.6 bn.), Germany (€ 4.6 bn.) and France (€2.8). Of all national markets, Russia was the fastest-growing, adding 34% in 2012. It was followed by Turkey, with 30.4% growth.