Advertising

  • N 29 May 2013

    Russia is Europe's fastest-growing Internet ad market

    Russia is Europe's fastest-growing Internet ad market

    Russian Internet advertising market was the fastest-growing in Europe in 2012, according to Interactive Advertising Bureau (IAB). In its report, he non-for-profit organisation said the Internet segment showed an overall rise in Europe, although the growth rate had dropped.

  • N 16 May 2013

    Internet advertising reaches 19% of the market

    Internet advertising reaches 19% of the market

    Experts of the Russian Association of Communication Agencies (AKAR) have revealed the country's advertising market results in the first quarter of 2013. Total market value exceeded 70 billion rubles (roughly $2.2 bn.), up 14% from Q1 2012.

  • N 16 April 2013

    Yandex revenue nears that of Channel One Russia

    Yandex revenue nears that of Channel One Russia

    Russia's leading search engine and Internet portal Yandex earned 28.1 bn rubles on advertising in 2012, just short of Channel One Russia, whose revenue reached 28.2 bn (roughly $0.9 bn).

  • N 29 March 2013

    Major Internet media groups announce merger

    Two major Russian Internet media groups, SUP Media and Afisha-Rambler United Company, have announced creation of a partnership. The new company will have the third-largest audience on the Russian Internet, an official press-release stated.

  • N 15 March 2013

    VK bans third-party ad networks

    VK bans third-party ad networks

    Popular Russian social network VKontakte will no longer allow ads from advertising systems other then its own to appear on its pages. The move was effected today.

  • N 13 February 2013

    VKontakte launches retargeting, tests new ad network

    VKontakte has made retargeting one of the tools it now offers advertisers, promising the technology will make advertising with Russia's most popular social much more effective.

  • N 7 February 2013

    Internet advertising up by 35% in 2012

    Internet advertising up by 35% in 2012

    Russia's Internet advertising market grew by 35% in 2012, reaching a total of 56.3 bn rubles (roughly $1.9 bn), according to data published by the Association of Communications Agencies of Russia (ACAR). Internet ads thus account for almost 15% of the country's advertising market, being its fastest-growing segment.

  • N 26 November 2012

    Mail.Ru to quit Google's search

    Mail.Ru to quit Google's search

    Mail.Ru Group's may stop using Google's search engine early next year, Izvestia reports, citing an unnamed source in the Russian web giant.

  • N 15 November 2012

    VK begins third-party advert network test

    VK begins third-party advert network test

    Popular Russian social network VKontakte has begun testing an advertising network for third-party sites, Lenta.ru reports, siting VK's press release.

  • N 14 November 2012

    Russian mobile ad market surpasses $60 m

    Russian mobile ad market surpasses $60 m

    Russia's mobile advertising market will reach $60.8 m in value by the end of 2012, and grown up to $215.8 m by 2015, researches from J'son & Partners Consulting predict. The study also claims that global mobile ad market will quadruple by 2016, reaching $ 30.11 bn. Russia's share is currently below 1%, analysts say.